How do consumers engage with fashion, textiles or jewellery as a Essay

How do consumers engage with fashion, textiles or jewellery as a routine aspect of everyday life examine this question with ref - Essay Example Fashion is regarded as a driving force that shapes the way people live. That is it influences hairstyles, apparels, food, art, cars, cosmetics, toys, music, furniture, and other aspects of daily lives that people tend to take for granted. Fashion is also a principal component of the popular culture that keeps changing. For example, what might have been regarded fashionable in the 1800s when fashion first emerged may not be considered fashionable today. Today, apart from the basic functioning of cloth, it also serves as fashion items, which can signify how significant a person is and express an individual’s status, as well as what their personal image are like, according to O’Cass (2000, p.545). As a result, clothing can be used as a means of presenting an individual’s identity. Lerkpollakarn and Khemarangsan (2012, p.15) note that consumer behavior towards a fashion clothing affects all aspects of the fashion industry, production, design and merchandising and pro motion at all levels. This also applies to the retail market, according to Crane (2000, p.51). This paper will explore how consumers engage with fashion as a routine aspect of daily life. Clothing is regarded as one of the basic human needs that one cannot do without. Clothing helps keep the body warm, as well as covering the nakedness. This aspect signifies the importance of clothing in human life. However, in addition to the basic function, of clothing in human life, nowadays clothing also serves as a fashionable item, which people use to tell their significance to the society, express their status as an individual, as well as what their personal image are. Thus, people also use clothing as an expression of personal identity (Rocha and Hawkins 2005, p.382). Because of the importance of fashion in the live of consumers, a number of factors influence the buying behaviors of consumers. The factors include identity, physical, lifestyle and store environment. Lerkpollakarn and Khemaran gsan (2012, p.18) claim that identity factors strongly influences consumer behavior in the fashion clothing. This is because some people only choose products based on mood, reliance, personal style, brand image or celebrity influence. Packard and Raine (1979, p.16) reveal that fashion is based on mood and emotions as being conquering to others, aesthetically beautiful and emotional factors based on the feelings and the emotions of consumers. In this regard, research indicates that people tend to engage with fashion based on the emotional factors that make consumers buy clothes, in order for them to be able to look modern and attractive. Lerkpollakarn and Khemarangsan (2012, p.18) argue that more than often, people buy fashionable clothing not just because they need them but for pleasure. DeLace (2011, p.11) observed that the behavior of modern consumer is based on a search for pleasure with the consumption experience itself. As a result, consumers tend to look for new sensations, ne w stimuli. Skoggard (1998, p.56) shows that consumers tend to look for a chance to spend money for clothing when they feel good and satisfied with it. For example, fashion tends to force women to put on clothes that they do not necessarily need. For instance, during the winter season, one may wonder seeing a woman dressed in light clothes that reveal most body parts in the name of fashion, attraction and pleasure that comes with